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Norwegian upcycles uniforms into a series of new, sustainable products

Press release   •   Dec 16, 2019 16:08 UTC

Norwegian’s latest project with UNICEF helps children in need, provides work for immigrant women and reduces the company’s environmental impact. By upcycling the company’s uniforms, thousands of items can be saved from the bin – a crucial move in the fight against textile waste.

In 2020, Norwegian will replace its uniform. This has resulted in the pilot project Still Travelling with Norwegian, which launches today. Headed by Norwegian and UNICEF Norway, used uniforms will be upcycled into a series of new, sustainable products that will be sold on board selected flights.

Unique and handmade products
“Now that we are replacing some of our uniforms, it’s important that we look into sustainable ways to reuse the materials. We have partnered with a social enterprise based in Norway called Sisters in Business, which creates jobs for immigrant women through local textile production,” says Cecilie Nybø Carlsen, Norwegian’s VP Product Manager.

The project will kick off with two items that have been made from Norwegian’s long-haul uniforms: A classy, chequered toiletry bag and a beautiful silk bag; both unique and handmade products. All the profit from the sale of these products will go towards supporting UNICEF’s work for children.

A crucial fight against textile waste
“If the project is a success, we can save thousands of items from being wasted. We all have a responsibility to find solutions that minimize the environmental impact from our textile use,” says Norwegian’s Head of Sustainability, Anders Fagernæs.

“With this project, Norwegian, UNICEF and Sisters in Business are helping to provide a sustainable solution to these problems – and by buying these products onboard, passengers will also be doing something positive for the environment, as well as helping children in need and contributing to job creation,” Fagernæs continues.

Supporting several UN Sustainable Development Goals
This project is really exciting,” says Camilla Viken, Secretary General of UNICEF Norway. “Yes, it will support UNICEF’s work around the world. And it will also support many of the UN’s Sustainable Development Goals; Fighting poverty, responsible consumption and production, gender equality, collaboration and climate change, of which all of them affect children,” she says

Sisters in Business founder Sandra Tollefsen explains that getting involved with projects like these helps immigrant women, who can “feel invisible” without a job, to play a positive role in society: 

“It’s a transformation in these women’s lives – to have self-respect for themselves and for their families,” says Tollefsen. “They have friends here, they are not lonely anymore, they feel independent. It’s much, much more than a job.” 

Contacts for the media:
Norwegian: Senior Communications Manager Astrid Mannion-Gibson, tel: +47 466 32010, email:
UNICEF: Communications Manager Nina Holand, tel: +47 482 21 75, email:
Sisters in Business: Founder Sandra Tollefsen, tel: +47 913 48 206, email:

Norwegian is a listed company on the Oslo Stock Exchange and is the world's fifth largest low-cost airline operating 500 routes to 150 destinations in Europe, North Africa, Middle East, Thailand, Caribbean, the U.S and South America. In 2018, Norwegian carried around 37 million passengers. Norwegian has almost 11,000 employees and a modern, more environmentally friendly fleet of more than 170 aircraft with an average age of 3.8 years. Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengers for six consecutive years from 2013-2018, along with being awarded the ‘World's best low-cost long-haul airline’ for five consecutive years from 2015-2019 at SkyTrax World Airline Awards. The company has been named the most fuel-efficient airline on transatlantic routes for the second time by the International Council on Clean Transportation (ICCT).

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